That's when they decided to hop on TikTok, which was surging in popularity amid the pandemic. Kim said the constant rejection made him and his partner nervous that they had missed their window of opportunity by selling the summer beverage in late fall. "We would go to these stores, drop off samples, and then, you know, I'd be excited because we're getting all this positive feedback from our friends and family and their friends - these store owners are probably going to have the same reaction," Kim told Insider. When Jeremy Kim and John Dalsey started their hard-seltzer company, Nectar, late last year, they went door to door to 200 stores in Los Angeles looking for someone to carry their product.
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